The partnership will incorporate technical and business expertise of General Mills and nine other food companies to partner with 200 small and medium-sized mills and food processors in 15 sub-Saharan African countries.
This movement aims to improve the ability of manufacturers to give nutritious and safe food at affordable prices to strengthen local markets for small farmers.
General Mills thinks the partnership could reach a value of $21 million and will also benefit an estimated 1.6 million small farmers who supply the businesses.
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