On June 3 The Black Eyed Peas debuted their latest studio album, The E.N.D. (The Energy Never Dies).
The album falls under electro-hop, hip hop. It is a new transformation from their old school hip hop to electro hop.
The main produces for the album are Will.i.am, Keith Harris, Daivd Guetta, Printz Board, apl.de.ap and DJ Replay.
Three promotional singles on the album include “Imma Be,” “Alive” and “Meet Me Halfway.” The songs are produced by Will.i.am and Keith Harris.
The first lead single of the album is “Boom Boom Pow.” It was produced by Will.i.am. The song is a club song that is filled with electro pop and electro-hop.
The music video features The Black Eyed Peas in a digital world with around 10-20 people in zentai suit dancing.
There is also a digital face, who is also on the front cover of the album, singing the chorus.
The second released from the album is “I Gotta Feeling.” It was produced by David Guetta.
The song has the same vibe of electro-hop and dance from the first single.
The music video is about The Black Eyed Peas ready to head for a club on Hollywood Boulevard. While they dance and sing around other people in the club, there is explicit sexual content.
The Black Eyed Peas new transformation from hip-hop to electro-hop really sets them back far away from their previous album.
In “The E.N.D,” their talent and skills in creating good hip-hop beats that are not being showcased as well as in their previous albums, like “Elephunk.”
Their new album is no different compared to other electro hip-hop albums in the music industry today.
Songs on their previous album that have good beats and funky sounds include “Let’s Get It Started” and “Hey Mama.”
These songs show their real identity and originality compare to other hip-hop groups in the music market. There is also more vocal and rap from the group.
The latest studio album has really bad and meaningless lyrics. In the song “I Gotta Feeling,” the phrase “let’s do it” is sung for 13 times for no particular reason.
Their previous single, “Where is the Love” has content about war around the world and why are we fighting each other.
The song has a strong message about how to create world peace. It also shows good song writing skills and rhyming skills.
Most of the songs in the album are about having fun and a great time until tomorrow morning, just like any other party and club album like Lady Gaga’s “The Fame.”
Life is more than just having fun, partying and no worries until the morning.
If you are a true fan or supporter of The Black Eyed Peas, the latest album will surely disappoint you.









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