2008 Woodie Awards
Timbaland produces VMA comeback
2007 MTV Video Music Awards musical director Timbaland played host to a night of surprises and disasters
Misty Lester
Issue date: 9/13/07 Section: Intermission
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If there was one song this summer that seemed to be everywhere, it was Rihanna's "Umbrella." It was this song that earned the R&B singer the Monster Single of the Year along with Video of the Year at the 2007 MTV Video Music Awards (VMAs).
CNNMoney.com reported Tuesday that VMA ratings were up 26 percent from 2006. More than seven million viewers tuned in to the award show compared to just under five million in 2006. Although no one knows exactly what caused this increase, much of the hype surrounding the show in the days leading up to it may have been a result of the opening act.
Britney Spears opened the show lip-synching her new single "Gimme More," but what got people really talking was her post-baby body and slow-motion choreography. The criticism rode the fence with many fans defending her and others blogging negatively "Gimme less."
So do people sometimes forget that Britney Spears is Britney Spears? Some of her peers reminded viewers during the post show that when she's in the zone, she can truly be in the zone performing. Others like Foo Fighters front man Dave Grohl said of Spears' performance on the 'Celebrity Replay' post-show, "So what man, get a Zeppelin record."
VMA musical director Timbaland reportedly did not want Britney to perform at the VMAs because he thought it would bring unnecessary drama and take away from the other performers.
Believe it or not, the most talked about show at the VMAs was not Britney, but rather that of R&B singer Chris Brown. With the most talked about performance of the night, Chris Brown stunned everyone with his compilation of "Wall to Wall/Billie Jean/Umbrella/Kiss Kiss Medley" in a theatrical performance that solidified his career as an artist.
Sarah Silverman hosted the 2007 MTV Video Music Awards Sunday along with several other co-hosts at Palms Casino in Las Vegas, Nev. Due to prior declining ratings, the network attempted to revamp the show by changing the time slot from three hours to two and by putting together four celebrity party suites for a change of scenery.
CNNMoney.com reported Tuesday that VMA ratings were up 26 percent from 2006. More than seven million viewers tuned in to the award show compared to just under five million in 2006. Although no one knows exactly what caused this increase, much of the hype surrounding the show in the days leading up to it may have been a result of the opening act.
Britney Spears opened the show lip-synching her new single "Gimme More," but what got people really talking was her post-baby body and slow-motion choreography. The criticism rode the fence with many fans defending her and others blogging negatively "Gimme less."
So do people sometimes forget that Britney Spears is Britney Spears? Some of her peers reminded viewers during the post show that when she's in the zone, she can truly be in the zone performing. Others like Foo Fighters front man Dave Grohl said of Spears' performance on the 'Celebrity Replay' post-show, "So what man, get a Zeppelin record."
VMA musical director Timbaland reportedly did not want Britney to perform at the VMAs because he thought it would bring unnecessary drama and take away from the other performers.
Believe it or not, the most talked about show at the VMAs was not Britney, but rather that of R&B singer Chris Brown. With the most talked about performance of the night, Chris Brown stunned everyone with his compilation of "Wall to Wall/Billie Jean/Umbrella/Kiss Kiss Medley" in a theatrical performance that solidified his career as an artist.
Sarah Silverman hosted the 2007 MTV Video Music Awards Sunday along with several other co-hosts at Palms Casino in Las Vegas, Nev. Due to prior declining ratings, the network attempted to revamp the show by changing the time slot from three hours to two and by putting together four celebrity party suites for a change of scenery.