2008 Woodie Awards
NHL ad pokes fun at other sports
Travis Weldon
Issue date: 9/17/07 Section: Sports
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It's not like me to applaud anything the Dallas Stars do.
Just watching the organization win the Stanley Cup in 1999, even with Brett Hull's skate in the crease, ripped my soul apart.
But the Stars new advertising campaign is brilliant and has just the right amount of controversy to get people talking.
The Dallas Stars' new "Come into the cold" advertising campaign is starting to poke fun at scandals from other major sports.
And why not? The NHL needs to try something to get hockey back into the "big four" of sports. If the NHL has anything on the other leagues, it should be the lack of scandals going on.
You have NBA refs shading points in games they officiate, NFL players teaching dogs how to fight and the insane amount of players in the MLB pumping steroids to try to look like the six-million dollar man.
Here is an example of a Dallas advertisement. One billboard in the Dallas/Fort Worth area reads, "The only thing our refs shave is the ice."
Take it for what it is. It is funny. It is cutting edge. Does it go over the line? Not quite.
But why not go over the line? The NHL needs to push this even further. More teams need to jump on board and try to get the public to realize the NHL is the cleanest league in professional sports.
Any scandal going on right now in the NHL? No. How many people have been tested positive for steroids? Not many. Dog fighting? None. Referees trying to fix the over/under? Nope.
The MLB is now loaded with people who are and have been shoving needles in their body for years.
What comes to your mind when you say Barry Bonds? Cheater. No way someone can go from 34 home runs in 1999, to 49 the next year, to 73 the year after without having some extra juice.
How about when someone says Mark McGwire? Cheater.
Mr. "I'm-not-here-to-talk-about-the-past-of-the-game" will not give Congress a clear answer whether he took steroids.
Sammy Sosa? Cheater. If not for his suspicious spike in home runs, how about using a corked bat in a game. Certainly doesn't help his image.
Just watching the organization win the Stanley Cup in 1999, even with Brett Hull's skate in the crease, ripped my soul apart.
But the Stars new advertising campaign is brilliant and has just the right amount of controversy to get people talking.
The Dallas Stars' new "Come into the cold" advertising campaign is starting to poke fun at scandals from other major sports.
And why not? The NHL needs to try something to get hockey back into the "big four" of sports. If the NHL has anything on the other leagues, it should be the lack of scandals going on.
You have NBA refs shading points in games they officiate, NFL players teaching dogs how to fight and the insane amount of players in the MLB pumping steroids to try to look like the six-million dollar man.
Here is an example of a Dallas advertisement. One billboard in the Dallas/Fort Worth area reads, "The only thing our refs shave is the ice."
Take it for what it is. It is funny. It is cutting edge. Does it go over the line? Not quite.
But why not go over the line? The NHL needs to push this even further. More teams need to jump on board and try to get the public to realize the NHL is the cleanest league in professional sports.
Any scandal going on right now in the NHL? No. How many people have been tested positive for steroids? Not many. Dog fighting? None. Referees trying to fix the over/under? Nope.
The MLB is now loaded with people who are and have been shoving needles in their body for years.
What comes to your mind when you say Barry Bonds? Cheater. No way someone can go from 34 home runs in 1999, to 49 the next year, to 73 the year after without having some extra juice.
How about when someone says Mark McGwire? Cheater.
Mr. "I'm-not-here-to-talk-about-the-past-of-the-game" will not give Congress a clear answer whether he took steroids.
Sammy Sosa? Cheater. If not for his suspicious spike in home runs, how about using a corked bat in a game. Certainly doesn't help his image.